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Genesis Fortifying Hair Care

Genesis Fortifying Hair Care

97% less hair fall due to breakage from brushing.*
Meet Genesis, our new dual action fortifying haircare system. Nearly 88% of women
experience it: hair fall from frequent brushing, blow-dry heat, and overstyling.
Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a
new generation. With Genesis, a powerful haircare range that addresses hair fall due to
breakage from brushing, your days of seeing hair on your brush are finally over.
Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur
+ Sérum Fortifiant vs. Non-Conditioning Shampoo.
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Kerastase Genesis Hair Care





More Strength. Less Breakage.

Delicately cleanse & reduce hair fall due to breakage from brushing with our system for normal to oily hair.










Care for Dry, Weakened Hair

Hair is up to 89% more smooth and conditioned* with our system for normal to dry hair.

*Vs. non-conditioning shampoo
Kerastase Genesis Hair Care




Kerastase Genesis Hair Care











Discover the Genesis Range

Genesis combines the efficacious solution to hair fall
due to breakage from brushing with the indulgence of a hair ritual.
With Genesis, Never Be Afraid of Falling.






Our Potent Fortifying Formulas

The Genesis range features complexes with
Edelweiss Native Cells, Ginger Root, Arginine + Caffeine.
This system provides immediate strength and softness, detangles & adds moisture.



Kerastase Genesis Hair Care





The Genesis Experts

For the first time, Kérastase collaborated with a panel of three
esteemed experts who offer a 360˚ lifestyle approach to overall
health and wellness to support the launch of Genesis.



Kerastase Genesis Hair Care





Kerastase Genesis Hair Care





Kerastase Genesis Hair Care

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